THE RELATIONSHIP BETWEEN DIGITAL LITERACY AND DIGITAL MARKETING CREATIVITY IN STUDENTS AT SMK MASTER INDONESIA

Murdiyono Murdiyono; Didi Sukardi; Rahmatullah Rahmatullah; I Nyoman Suri Adnyana

doi:10.59003/nhj.v3i7.2079

THE RELATIONSHIP BETWEEN DIGITAL LITERACY AND DIGITAL MARKETING CREATIVITY IN STUDENTS AT SMK MASTER INDONESIA

Authors

Murdiyono Murdiyono Universitas Satyagama
Didi Sukardi Universitas Satyagama
Rahmatullah Rahmatullah Universitas Satyagama
I Nyoman Suri Adnyana Universitas Satyagama

DOI:

https://doi.org/10.59003/nhj.v3i7.2079

Keywords:

Digital Literacy, Creativity, Digital Marketing, Social Media, Vocational High School Students

Abstract

This study aims to analyze the relationship between digital literacy and digital marketing creativity among students at SMK Master Indonesia. Digital literacy is a crucial skill for students in effectively utilizing information technology and social media for digital marketing activities. The research method used a quantitative approach by distributing questionnaires to SMK Master Indonesia students as research respondents. The results showed that digital literacy has a positive relationship with students' digital marketing creativity, particularly in the ability to create promotional content, use social media, and digital technology-based marketing innovation

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References

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Published

2023-12-05

How to Cite

Murdiyono, M., Didi Sukardi, Rahmatullah, R., & I Nyoman Suri Adnyana. (2023). THE RELATIONSHIP BETWEEN DIGITAL LITERACY AND DIGITAL MARKETING CREATIVITY IN STUDENTS AT SMK MASTER INDONESIA. Nusantara Hasana Journal, 3(7), 252–254. https://doi.org/10.59003/nhj.v3i7.2079

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Issue

Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023

Section

Articles

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