ANALYSIS OF THE ROLE OF DIGITAL LITERACY IN OPTIMIZING SOCIAL MEDIA MARKETING BY STUDENT ENTREPRENEURS AT SATYAGAMA UNIVERSITY

Didi Sukardi; Rahmatullah Rahmatullah; I Nyoman Suri Adnyana; Murdiyono Murdiyono

doi:10.59003/nhj.v3i7.2069

ANALYSIS OF THE ROLE OF DIGITAL LITERACY IN OPTIMIZING SOCIAL MEDIA MARKETING BY STUDENT ENTREPRENEURS AT SATYAGAMA UNIVERSITY

Authors

Didi Sukardi Universitas Satyagama
Rahmatullah Rahmatullah Universitas Satyagama
I Nyoman Suri Adnyana Universitas Satyagama
Murdiyono Murdiyono Universitas Satyagama

DOI:

https://doi.org/10.59003/nhj.v3i7.2069

Keywords:

Digital Literacy, Student Entrepreneurs, Social Media, Digital Marketing

Abstract

The development of digital technology has encouraged students to utilize social media as a marketing tool for their businesses. This study aims to analyze the role of digital literacy in optimizing social media marketing among student entrepreneurs at Satyagama University. The research method used was a quantitative approach, distributing questionnaires to students who have active businesses and use social media for promotion. The results show that digital literacy skills have a positive effect on digital marketing effectiveness, particularly in content creation, consumer communication, and increasing market reach through social media platforms.

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References

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Published

2023-12-05

How to Cite

Didi Sukardi, Rahmatullah, R., I Nyoman Suri Adnyana, & Murdiyono, M. (2023). ANALYSIS OF THE ROLE OF DIGITAL LITERACY IN OPTIMIZING SOCIAL MEDIA MARKETING BY STUDENT ENTREPRENEURS AT SATYAGAMA UNIVERSITY. Nusantara Hasana Journal, 3(7), 249–251. https://doi.org/10.59003/nhj.v3i7.2069

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Issue

Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023

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Articles

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