PENGARUH AKTIVITAS PARIWISATA TERHADAP PERKEMBANGAN UMKM BERBASIS KEARIFAN LOKAL DI DESA KUTUH KAWASAN EKONIMI KHUSUS NUSA DUA

Authors

  • Yoviniani Yevri Yanseni Universitas Teknologi Indonesia
  • I Made Sujana Universitas Teknologi Indonesia
  • Putu Ratna Windusara Putri Universitas Teknologi Indonesia
  • Fitria Asri Satria Dewi

DOI:

https://doi.org/10.59003/nhj.v3i7.2112

Keywords:

Tourism, MSMEs, Local Wisdom, Village Community Economy

Abstract

The development of the tourism sector in Kutuh Village, South Kuta District, Badung Regency, has had a significant impact on the economic growth of the local community, especially Micro, Small, and Medium Enterprises (MSMEs) based on local wisdom. This study aims to analyze the influence of tourism activities on the development of MSMEs that utilize local culture, traditional crafts, Balinese culinary specialties, and creative economic products of the Kutuh Village community. Sustainable tourism destination management in Kutuh Village can improve the economic welfare of the community through direct involvement in tourism activities. The research method used is a qualitative descriptive approach with observation, interviews, and documentation techniques. The results show that the increase in the number of tourists in the Pandawa Beach area and other tourist destinations encourages increased income, market expansion, and product innovation of MSMEs based on local wisdom

Downloads

Download data is not yet available.

References

Citrawati, L.P. (2018). Peran Masyarakat dalam Penyelenggaraan Legian Beach Festival terhadap Aspek Sosial dan Ekonomi di Desa Legian, Kuta Bali. Jurnal Kepariwisataan, 17 (1), 47-59.

Darmawijaya, I.G., Suda, I.K., & Utama, I.W.B. (2022). The Success of Traditional Village-Based Tourism Management Model Amid COVID-19 Pandemic in Kutuh Village, Badung Regency, Indonesia. Asian Administration and Management Review.

Lemy, D.M., Jun, K.M., Tjang, M.S., & Lei, W.L. (2021). Dampak Positif Ekonomi sebagai Hasil Tata Kelola Destinasi yang Berkelanjutan di Desa Kutuh Kawasan Pantai Pandawa, Bali. Jurnal Master Pariwisata (JUMPA), 7 (2).

Perbawa, I.K.S.L.P., & Wena, I.M. (2020). Perarem Desa Adat sebagai Instrumen Hukum dalam Pengelolaan Usaha Pariwisata Berbasis Masyarakat Adat di Desa Kutuh. Jurnal Bakti Saraswati, 9 (2).

Suidarma, I.M., Widiantari, K.S., Prabawa, I.D.K.G., & Arniti, N.K. (2023). Implementation of BUMDA Management in Marketing and Empowering the Development of Gunung Payung Cultural Park as a Potential Tourist Attraction in Kutuh Village, Kuta South, Badung, Bali. Jurnal Ekonomi dan Bisnis Jagaditha.

Sutedja, I.D.M., Dewi, P.S.K., & Sukanti, N.K. (2019). Potensi Pariwisata di Desa Kutuh Kuta Selatan Badung. Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA).

Downloads

Published

2023-12-05

How to Cite

Yoviniani Yevri Yanseni, I Made Sujana, Putu Ratna Windusara Putri, & Fitria Asri Satria Dewi. (2023). PENGARUH AKTIVITAS PARIWISATA TERHADAP PERKEMBANGAN UMKM BERBASIS KEARIFAN LOKAL DI DESA KUTUH KAWASAN EKONIMI KHUSUS NUSA DUA. Nusantara Hasana Journal, 3(7), 278–281. https://doi.org/10.59003/nhj.v3i7.2112

Issue

Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023

Section

Articles

License

Copyright (c) 2023 Yoviniani Yevri Yanseni

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

NHJ is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Articles in this journal are Open Access articles published under the Creative Commons CC BY-NC-SA License  This license permits use, distribution and reproduction in any medium for non-commercial purposes only, provided the original work and source is properly cited.
Any derivative of the original must be distributed under the same license as the original.