PENGARUH KUALITAS PRODUK, HARGA DAN KEPERCAYAAN TERHADAP MINAT BELI PRODUK FASHION SECARA ONLINE

Authors

  • Muhammad Hafidz Prasetyo Universitas Esa Unggul
  • Hasyim Hasyim Universitas Esa Unggul

Keywords:

Product Quality, Price, Trust, Buying Interest

Abstract

This study aims to obtain an overview of product quality, price and trust in buying interest in online fashion products and determine the magnitude of the influence of each variable, either simultaneously or partially. This research can be used as a quantitative approach that uses a causal relationship. The population in this study are online site users who are found in the Tangerang district. The source of the data used is qualitative data, which was obtained from respondent data through a questionnaire that was quantified through a Likert scale, the sample used was purposive sampling method. With this research, the researcher determines the sample to be taken from the students. The results showed that partially product quality and price had a significant effect on online fashion buying interest, the trust variable had no significant effect on online fashion buying interest. Simultaneous test results show that the variables of product quality, price, and trust together have a positive and significant effect on buying interest in online fashion. The determinant coefficient is 28.2%, which means that the intention to buy Fashion online can be explained by the variables of product quality, price, and trust of 28.2%, while the remaining 72.8% can be explained by other variables outside the model.

Downloads

Download data is not yet available.

References

Ahidin, Udin. 2020. “The Effect between Product Quality and Promotional Activities on Consumer Purchase Interest (A Case Study of Garuda Peanut Products Produced by PT. Garudafood, Tbk).” Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences 3 (4): 3821–30. https://doi.org/10.33258/birci.v3i4.1448.

Ali Hasan. 2018. “Jurnal Indovisi; Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Minat Beli Pakaian.” Indonesoan Indovisi Institute 1 (Iii): 83–104. http://journal.dosenindonesia.org.

Amron, Amron. 2018. “The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars.” European Scientific Journal, ESJ 14 (13): 228. https://doi.org/10.19044/esj.2018.v14n13p228.

Aptaguna, Angga, and Endang Pitaloka. 2016. “Pengaruh Kualitas Layanan Dan Harga Terhadap Minat Beli Jasa Go-Jek.” Widyakala Journal 3 (2012): 49. https://doi.org/10.36262/widyakala.v3i0.24.

Arimbi, I F, and H Heryenzus. 2019. “Pengaruh Citra Merek, Harga, Dan Kepercayaan Terhadap Minat Beli Konsumen Pada Layanan Online Traveloka.” Jurnal Ilmiah Mahasiswa, 10. http://113.212.163.133/index.php/scientia_journal/article/view/2640.

Bakti, Umar, Hairudin, and Maria Septijantini Alie. 2020. “Pengaruh Kualitas Pelayanan, Produk Dan Harga Terhadap Minat Beli Pada Toko Online Lazada Di Bandar Lampung.” Jurnal Ekonomi 22 (1): 101–18. https://mediakonsumen.com/2018/05/14/sur.

Citra, Tamara, and Suryono Budi Santoso. 2016. “ANALISIS PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN CETAKAN CONTINUOUS FORM MELALUI KEPERCAYAAN MEREK (Studi Pada Percetakan Jadi Jaya Group, Semarang).” Jurnal Studi Manajemen Organisasi 13 (1): 67. https://doi.org/10.14710/jsmo.v13i1.13414.

Ghozali. 2016. Aplikasi Analisis Multivariete Dengan Program IBM SPSS. Semarang: Badan Penerbit Universitas Diponegoro.

Hair et. al. 2014. Partial Least Squares Structural Equation Modeling with R. Practical Assessment, Research and Evaluation. Vol. 21.

Harjadi, Dikdik, Dadang Suhardi, Nur Ayisiyah, and Universitas Kuningan. 2019. “Electronic-Word of Mouth and Product Quality” 18 (2): 21–26.

Istikomah. 2014. “PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN” 14 (02): 135–43.

Japarianto, Edwin, and Stephanie Adelia. 2020. “Pengaruh Tampilan Web Dan Harga Terhadap Minat Beli Dengan Kepercayaan Sebagai Intervening Variable Pada E-Commerce Shopee.” Jurnal Manajemen Pemasaran 14 (1): 35–43. https://doi.org/10.9744/pemasaran.14.1.35-43.

Khotimah, Khusnul, and Febriansyah Febriansyah. 2018. “Pengaruh Kemudahan Penggunaan, Kepercayaan Konsumen Dan Kreativitas Iklan Terhadap Minat Beli Konsumen Online-Shop.” Jurnal Manajemen Strategi Dan Aplikasi Bisnis 1 (1): 19–26. https://doi.org/10.36407/jmsab.v1i1.16.

Lutfie, Harrie, and Dandy Marcelino. 2020. “How Price Perception and Trust Affected Millenial Online Buying Interest During Covid-19 Pandemic in West Java.” Dinasti International Journal of Education Management And Social Science 2 (2): 288–98. https://doi.org/10.31933/dijemss.v2i2.658.

Mulyadi, Maria M Margareta, and Leonardo Budi Hasiholan. 2015. “Analisis Pengaruh Iklan, Kepercayaan Merek Dan Kualitas Produk Terhadap Minat Beli (Studi Pada Konsumen Mie Sedap Di Pasar Pedurungan Kidul Semarang).” Journal of Management 1 (1): 110. http://jurnal.unpand.ac.id/index.php/MS/article/view/310.

Nasution, Siti Lam’ah, Christine Herawati Limbong, and Denny Ammari Ramadhan. 2020. “PENGARUH KUALITAS PRODUK, CITRA MEREK, KEPERCAYAAN, KEMUDAHAN, Dan HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE (Survei Pada Mahasiswa S1 Fakultas Ekonomi Jurusan Manajemen Universitas Labuhan Batu).” Ecobisma (Jurnal Ekonomi, Bisnis Dan Manajemen) 7 (1): 43–53. https://doi.org/10.36987/ecobi.v7i1.1528.

Prasastono, Ndaru, and Sri Yulianto Pradapa. 2012. “Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Kentucky Fried Chicken Semarang Candi.” Program Studi D3 Perhotelan, Program Diploma Kepariwisataan Universitas Stikubank Semarang ABSTRACT XI: 13–23.

Prayogi, Slamet, and Awan Santosa. 2019. “The Influence of Product Quality, Prices and Promotions on Interest in Buying Sri Sulastri’S Batik.” Jurnal Apresiasi Ekonomi 7 (1): 9–17. https://doi.org/10.31846/jae.v7i1.121.

RESMI, N., and T. WISMIARSI. 2015. “Pengaruh Kemasan Dan Harga Pada Keputusan Pembelian Minuman Isotonik.” Jurnal Manajemen Dan Bisnis Sriwijaya 13 (1): 1–20. https://doi.org/10.29259/jmbs.v13i1.3335.

Retnowulan, Julia. 2017. “Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Minat Beli Smartphone Xiaomi.” Cakrawala XVII (2): 139–45.

Ricko, A N, C Johan, and W Michel. 2021. “The Influence of Price , Product Quality and Sales Promotion on Consumer Buying Interest on Schneider Electric Products at PT . Kawi Agung Kencana” 5 (36): 494–99.

Sari, N., and R. Widowati. 2014. “Hubungan Antara Kesadaran Merek, Kualitas Persepsian, Kepercayaan Merek Dan Minat Beli Produk Hijau.” Jurnal Manajemen Bisnis 5 (1): 59–79.

Sari, Venia Afrilia. 2017. “The Influence Of Price, Product Quality And Brand Image Onpurchase Decision Teh Botol Sosro At Undergraduate Students Of Social And Politics Faculty University Diponegoro.” Diponegoro University Journal Of Social And Politic, Business Administration, 12.

Setianingsih, Wahyu Eko. 2018. “Pengaruh Kualitas Produk, Harga Dan Citr Merek Terhadap Keputusan Pembelian Konsumen.” Diponegoro Journal of Social and Politic, 1–8.

Sugiono. 2016. Metode Penelitian Kuantitatif, Kualitatif Dan R&D. Bandung: Alfabeta.

Sutrisno, Niantoro, and Anisya Dwi Haryani. 2017. “Influence of Brand and Product Quality on Customer’S Buying Decision in South Cikarang Bekasi Regency.” Jurnal Lentera Bisnis 6 (1): 85. https://doi.org/10.34127/jrlab.v6i1.169.

Vivi Susanti, Cholicul Hadi. 2013. “Kepercayaan Konsumen Dalam Membeli Gadget Secara Online.” Jurnal Psikologi Dan Industri 2 (1): 02.

Widjoyo, Shandy. 2014. “Pengaruh Kualitas Layanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Dan Loyalitas Konsumen Restoran Happy Garden Surabaya.” Jurnal Manajemen Pemasaran 2 (1): 1–9.

Downloads

Published

2021-04-01

How to Cite

Muhammad Hafidz Prasetyo, & Hasyim, H. (2021). PENGARUH KUALITAS PRODUK, HARGA DAN KEPERCAYAAN TERHADAP MINAT BELI PRODUK FASHION SECARA ONLINE. Nusantara Hasana Journal, 1(11), 22–32. Retrieved from http://nusantarahasanajournal.com/index.php/nhj/article/view/279