EVALUASI KINERJA KEUANGAN USAHA BUKET BUNGA FLOWALOVE (ANALISIS RASIO BOPO DAN RASIO PROFITABILITAS TAHUN 2025)

Financial Performance Evaluation of the Flowalove Flower Bouquet Business (Analysis of BOPO and Profitability Ratios for 2025)

Abstract

This study aims to evaluate the financial performance of Flowalove, a flower bouquet micro, small, and medium enterprise (MSME) in Mataram, during 2025, with a focus on operational efficiency and profitability. The study’s novelty lies in combining the Operating Expenses to Operating Income ratio (BOPO) with four profitability ratios Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE) in the context of a creative MSME producing flower bouquets. A descriptive quantitative method was employed. Data were collected from Flowalove’s financial records for January–December 2025 and through an interview with the business owner. The data were analyzed by calculating the five ratios and comparing the results with the assessment criteria adopted in the study. The results indicate a BOPO of 69%, GPM of 59%, NPM of 29%, ROA of 19%, and ROE of 19%; all five ratios fall into the very good category according to the referenced criteria. These findings indicate that Flowalove maintained cost efficiency and generated profit during the observation period, despite seasonal fluctuations in revenue. In practical terms, the results may support the owner’s cost management and financial decision-making and provide an initial reference for further studies of creative MSMEs.