THE INFLUENCE OF FINANCIAL LITERACY AND ENTREPRENEURIAL MOTIVATION ON INTEREST IN STARTING AN INDEPENDENT BUSINESS AMONG SATYAGAMA UNIVERSITY STUDENTS

Rahmatullah Rahmatullah; I Nyoman Suri Adnyana; Didi Sukardi; Murdiyono Murdiyono

doi:10.59003/nhj.v3i6.2068

Authors

Rahmatullah Rahmatullah Universitas Satyagama
I Nyoman Suri Adnyana Universitas Satyagama
Didi Sukardi Universitas Satyagama
Murdiyono Murdiyono Universitas Satyagama

DOI:

https://doi.org/10.59003/nhj.v3i6.2068

Keywords:

Financial Literacy, Entrepreneurial Motivation, Interest in Entrepreneurship, Students, Independent Business

Abstract

This study aims to analyze the influence of financial literacy and entrepreneurial motivation on the interest in starting an independent business among Satyagama University students. Financial literacy is an important skill for students in managing finances, understanding business risks, and making the right economic decisions. Meanwhile, entrepreneurial motivation plays a role in encouraging students' courage, creativity, and desire to create an independent business. The study used a quantitative approach with a survey method through the distribution of questionnaires to active students of Satyagama University. The data analysis technique used multiple linear regression to determine the partial and simultaneous effects between variables. The results showed that financial literacy and entrepreneurial motivation have a positive and significant effect on the interest in starting an independent business. The better the students' understanding of financial management and the higher their entrepreneurial motivation, the higher the students' interest in starting an independent business. This research is expected to be a consideration for universities in improving entrepreneurship education and student financial literacy.

Downloads

Download data is not yet available.

References

Angelika, H., & Sumaryanto, S. (2024). Pengaruh Literasi Keuangan, Pengetahuan Kewirausahaan, dan Sikap terhadap Minat Berwirausaha Mahasiswa Akuntansi di Kota Yogyakarta. Journal of Regional Economics and Development, 1 (4).

Ani, N., Ahmadi, & Wulansari, F. (2023). Pengaruh Literasi Keuangan dan Pengetahuan Kewirausahaan terhadap Minat Berwirausaha Mahasiswa Fakultas Ekonomi Universitas di Kalimantan Barat. ARMADA: Jurnal Penelitian Multidisiplin, 1 (10).

Artadewi, K. A., & Sulindawati, N. L. G. E. (2023). Pengaruh Pengetahuan Kewirausahaan, Literasi Keuangan, dan Motivasi terhadap Minat Mahasiswa Membangun Startup Business. Jurnal Akuntansi Profesi, 14 (03), 469-481.

Arta, I. K. A., & Sujana, I. K. (2024). E-Commerce, Literasi Keuangan, Pengetahuan Kewirausahaan, dan Minat Berwirausaha Mahasiswa Akuntansi. E-Jurnal Akuntansi, 34 (3).

Rahman, Z. N., Murwaningsih, T., & Ninghardjanti, P. (2024). Pengaruh Literasi Keuangan dan Lingkungan Keluarga terhadap Minat Berwirausaha Mahasiswa PAP FKIP UNS Tahun 2020–2022. JIKAP: Jurnal Informasi dan Komunikasi Administrasi Perkantoran.

Sopiansyah, R., & Anita, D. (2024). Pengaruh Literasi Keuangan dan Pengetahuan Kewirausahaan terhadap Minat Berwirausaha Mahasiswa Universitas Teknologi Digital. Proceeding FRIMA.

Suhardi, S., & Widodo, A. (2024). Pengaruh Literasi Keuangan, Pendidikan Kewirausahaan dan Lingkungan Keluarga terhadap Minat Berwirausaha Mahasiswa. JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis, 7 (1).