FAITH-BASED FOOD RESILIENCE: A FRAMING ANALYSIS OF ‘AISYIYAH’S PUBLIC DISCOURSE IN THE 108TH MILAD

Kholifatul Fauziah

doi:10.59003/nhj.v4i12.1452

Authors

Kholifatul Fauziah Universitas Muhammadiyah Yogyakarta

DOI:

https://doi.org/10.59003/nhj.v4i12.1452

Keywords:

Faith-Based Women organization, Framing Analysis, Food Resilience, ‘Aisyiyah, Public Relations

Abstract

This study examines the framing of faith-based food resilience in ‘Aisyiyah's 108th Milad Address, a crucial public discourse from a prominent Indonesian faith-based women's organization. Employing a qualitative research approach and utilizing Robert Entman's framing model, the study systematically analyzes the speech to answer two core questions: how ‘Aisyiyah's discourse frames the problem and causes of faith-based food resilience, and how it frames the solutions and moral judgments related to these community development initiatives. Findings reveal that ‘Aisyiyah frames the problem beyond scarcity, critically highlighting food waste and attributing its causes to educational and moral deficiencies. Solutions are rooted in the holistic concept of "Qoryah Thoyyibah," emphasizing a transformative, values-driven approach from the family to the national level, grounded in Islamic teachings. Theoretically, this study contributes to communication studies by illustrating how non-state, faith-based organizations leverage public relations strategies for social change. Practically, the insights offer Aisyiyah and other stakeholder valuable guidance for developing more effective, community-based, and values-driven food resilience campaigns.

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