VISUAL BRANDING DINAS KOMUNIKASI DAN INFORMATIKA DAERAH ISTIMEWA YOGYAKARTA MELALUI KONTEN INSTAGRAM: SEBUAH TINJAUAN SEMIOTIK

Authors

  • Kholifatul Fauziah Universitas Muhammadiyah Yogyakarta
  • Putri Bagus Aulia Universitas Muhammadiyah Yogyakarta

DOI:

https://doi.org/10.59003/nhj.v3i12.1137

Keywords:

Visual Branding, Instagram Content, Semiotics, Yogyakarta Special Region Communication and Information Service

Abstract

This research aims to examine, from a semiotic perspective, the visual characteristics of the branding of the Yogyakarta Special Region Communication and Information Service (Kominfo DIY) conveyed through Instagram content. The research was conducted with a qualitative approach using Roland Barthes' semiotic model on the visual elements of Instagram content in the form of illustrations, colors, typography and layout. The Kominfo DIY Instagram content, uploaded in February 2023, is the unit of analysis for this research. Documentation of the unit of analysis and secondary data was carried out as a data collection technique. The findings show that the visual characteristics of Kominfo DIY branding through Instagram content are effective. This can be seen from the formal dynamic pattern used. This pattern can be seen in the consistency of color patterns, typography and layout. The illustrations used tend to be varied and attention-grabbing. Theoretically, these findings show a formal-dynamic pattern of visual branding in Instagram content that can be practically adopted by government organiZations to convey an official and engaging message.

Downloads

Download data is not yet available.

References

Alamsyah, A. (2021). MODEL KOMUNIKASI JEJARING SOSIAL DAN MEDIA MASSA DALAM KONTEKS PESAN PUBLIK. DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi Dan Pembangunan Daerah, 9(1), Article 1. https://doi.org/10.33592/dk.v9i1.1378

Alisherovna, S. N. (2023). SEMIOTICS IS THE SCIENCE OF SIGNS AND SIGN SYSTEMS.

Argenti, P. (2003). Corporate Communication. McGraw Hill/Irwin.

Barnard, M. (2013). Graphic Design as Communication | Malcolm Barnard | Taylor & Francis e. https://www.taylorfrancis.com/books/mono/10.4324/9781315015385/graphic-design-communication-malcolm-barnard

Carlini, J., & Grace, D. (2021). The corporate social responsibility (CSR) internal branding model: Aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes. Journal of Marketing Management, 37(7–8), 732–760. https://doi.org/10.1080/0267257X.2020.1860113

Chung, S.-Y. (Ashley), & Byrom, J. (2020). Co-creating consistent brand identity with employees in the hotel industry. Journal of Product & Brand Management, 30(1), 74–89. https://doi.org/10.1108/JPBM-08-2019-2544

Fanani, F. (2013). Semiotika Strukturalisme Saussure. Jurnal The Messenger, 5(1), Article 1. https://doi.org/10.26623/themessenger.v5i1.149

Jones, B., Temperley, J., & Lima, A. (2009). Corporate reputation in the era of Web 2.0: The case of Primark: Journal of Marketing Management: Vol 25, No 9-10. https://www.tandfonline.com/doi/abs/10.1362/026725709X479309

June, C. T., & Jwan, D. J. O. (2020). CORPORATE IDENTITY IN IMAGE BUILDING OF TELECOMMUNICATION ORGANIZATIONS IN KENYA. African Journal of Emerging Issues, 2(9), Article 9.

Kalelioğlu, M. (2023). Latmos: A semiotic view on the subject’s role in the sustainability of natural and cultural values. https://www.degruyter.com/document/doi/10.1515/sem-2021-0161/html

Kapferer, J.-N. (2012). The New Strategic Brand Management: Advanced Insights and Strategic Thinking. Kogan Page Publishers.

Kumar, V., Bhaskaran, V., Mirchandani, R., & Shah, M. (2013). Practice Prize Winner—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey. Marketing Science, 32(2), 194–212. https://doi.org/10.1287/mksc.1120.0768

Leaver, T., Highfield, T., & Abidin, C. (2020). Instagram: Visual Social Media Cultures. John Wiley & Sons.

Lee, D., & Van Ryzin, G. G. (2020). Bureaucratic reputation in the eyes of citizens: An analysis of US federal agencies. International Review of Administrative Sciences, 86(1), 183–200. https://doi.org/10.1177/0020852318769127

Mardianto, M., & Harahap, B. (2020). ISLAMIC EDUCATION VALUES CONTAINED IN UPIN AND IPIN ANIMATION SERIES OF RAMADHAN EPISODE. Almufida: Jurnal Ilmu-Ilmu Keislaman, 5(1), 25–31. https://doi.org/10.46576/almufida.v5i1.774

Minakata, K., & Beier, S. (2022). The dispute about sans serif versus serif fonts: An interaction between the variables of serif and stroke contrast. Acta Psychologica, 228, 103623. https://doi.org/10.1016/j.actpsy.2022.103623

Murchie, K. J., & Diomede, D. (2020). Fundamentals of graphic design—Essential tools for effective visual science communication. FACETS, 5(1), 409–422. https://doi.org/10.1139/facets-2018-0049

Nabillah, T. A. (2021). Infografis sebagai Media Promosi Bali Safari di Masa Pandemi Covid-19. SANDI : Seminar Nasional Desain, 1, 186–192.

Prihandoyo, W. B. (2022). Roland Barthes Semiotic Analysis Of Rimpu Bima Costume. Journal of Positive Psychology and Wellbeing, 6(1), Article 1.

Razilu, Z., & Pangestu, S. (2022).

Sovira, M. D., & Abidin, M. R. (2021). ANALISIS VISUAL KONTEN INSTAGRAM @KOPIJANJIJIWA EDISI KOLABORASI JOOX SEBAGAI MEDIA PROMOSI (KAJIAN SEMIOTIKA). BARIK - Jurnal S1 Desain Komunikasi Visual, 2(3), 163–176.

Wu, Y. Q., & Cheong, C. Y. M. (2024). Corporate branding of academic institutions: Semiotic communication of logos and names. Journal of Marketing for Higher Education, 34(1), 321–343. https://doi.org/10.1080/08841241.2021.1989544

Yuliyanti, F. D., Bajari, A., & Mulyana, S. (2017). Representasi Maskulinitas Dalam Iklan Televisi Pond’s Men #Lelakimasakini (Analisis Semiotika Roland Barthes Terhadap Representasi Maskulinitas). Jurnal Komunikasi, 9(1), Article 1. https://doi.org/10.24912/jk.v9i1.180

Zwakala, K. M., & Steenkamp, P. (2021). Identity-based brand differentiation: Brand Identity Prism application in South African banks. https://doi.org/10.35683/jcm20051.99

Downloads

Published

2024-05-10

How to Cite

Kholifatul Fauziah, & Putri Bagus Aulia. (2024). VISUAL BRANDING DINAS KOMUNIKASI DAN INFORMATIKA DAERAH ISTIMEWA YOGYAKARTA MELALUI KONTEN INSTAGRAM: SEBUAH TINJAUAN SEMIOTIK. Nusantara Hasana Journal, 3(12), 102–110. https://doi.org/10.59003/nhj.v3i12.1137