PENGARUH HARGA DAN SUASANA KAFE DI KAWASAN SENGGIGI TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA
DOI:
https://doi.org/10.59003/nhj.v4i8.1301Keywords:
Finance, Millennial Generation, Convenience, PurchasingAbstract
Senggigi is a popular tourist destination in West Nusa Tenggara. Price and cafe atmosphere are factors that determine purchasing decisions for a product. Based on research, it can be seen that the price and atmosphere of cafes in the Senggigi area greatly influence students' purchasing decisions.
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