RAHMA ALIA; MAULANA YUSUF; HAREASTOMA, H. PENGARUH ENDORSEMENT DAN PERSONAL BRANDING TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM KULINER DI WILAYAH SIMPANG IV SIPIN, KECAMATAN TELANAIPURA KOTA JAMBI. Nusantara Hasana Journal, [S. l.], v. 6, n. 1, p. 419–450, 2026. DOI: 10.59003/nhj.v6i1.2185. Disponível em: https://nusantarahasanajournal.com/index.php/nhj/article/view/2185. Acesso em: 1 jul. 2026.