STUDI BISNIS MODEL CANVAS DALAM PENGEMBANGAN USAHA DAN WIRAUSAHA MUDA DI DENPASAR
Keywords:
Business Feasibility Study, Non-Financial Aspects, Financial Aspects, Business Model Canvas, Coffee ShopAbstract
Through a business feasibility study, business owners can find out whether Goldmine Coffee is feasible to run. The study used quantitative and qualitative data analysis techniques, data obtained through interviews and documentation conducted at Goldmine Coffee Sanur. The feasibility analysis uses non-financial aspect analysis by analyzing market and marketing aspects. To find out the business opportunities for Goldmine Coffee, a SWOT analysis. While the analytical tools used for the feasibility of analyzing the financial aspect use the analysis of Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), and Payback Period (PP). The results showed that Goldmine Coffee is in quadrand IV position with a strong competitive position. Based on the results of the analysis of the financial aspect, the positive Net Present Value (NPV) was Rp. 791,313,749, the Internal Rate of Return (IRR) is 70%, the Profitability Index (PI) is greater than 1, which is 7.5%, with the Payback Period (PP) of this business for 4 months 25 days. For the business model of Goldmine Coffee, which is a player in the beverage industry, it is said to be strategic in an industry. Thus Goldmine Coffee is said to be worth running.
Downloads
References
Agustina,T.S., (2022), Teori dan Praktik Bisnis Model Kanvas Bagi UMKM, Penerbit Mitra Wacana, Jakarta
Aji Hermawan dan Rachel Jessica Pravitasari.(tt). Business Model Canvas (Kanvas Model Bisnis). www.akselarasi.id
Bintoro, A. 2013. “Studi Kelayakan Produk Baru BAN 12.00 R24 di PT GTR”, Jurnal PASTI Vol VIII No 1. Banten : Universitas Sultan Ageng Tirtayasa
Fahmi, Irham. (2014). Analisa Kinerja Keuangan. Bandung: Alfabeta
Freddy Rangkuti. 2012. Studi Kelayakan Bisnis & Investasi. Gramedia Pustaka Utama. Jakarta.
Gurubelajarku.com : Tabel Perhutingan Present Value Interest Factor for an Annuity. Diambil dari https://gurubelajarku.com/rumus-npv-net-presentvalue/ diakses pada 10 April 2020
Husnan Suad & Muhammad Suwarsono.(2014). Studi Kelayakan Proyek Bisnis, Yogyakarta:Unit Penerbit UPPSTIM YKPN
Kasmir dan Jakfar, 2012. Studi Kelayakan Bisnis. Edisi revisi. Jakarta:Kencana
Kotler, Philip. & Amstrong, Gary. 2017. Principles of Marketing, 16th Edition. London: Pearson Global Edition.
Osterwalder, Alexander, Yves Pigneur, Alan Smith, and The Movement. You’re Holding a Handbook for Visionaries, Game Changers Striving to Defy Outmoded Business Models and Design Tomorrow’s Enterprises. It’s a Book for the… Written By,n.d.
Osterwalder, Alexander & Pigneur, Yves. 2013. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken: Wiley
Rothaermel, F. T. 2017. Strategic Management, 3rd Edition. New York: McGraw-Hill Education.
Rangkuti. 2012. Studi Kelayakan Bisnis & Investasi. Jakarta : Gramedia Pustaka Utama
Sunyoto, Danang. 2014. Dasar-Dasar Manajemen Pemasaran (Konsep, Strategi, dan Kasus). Cetakan ke-1. Yogyakarta: CAPS (Center for AcademicPublishing Service).
Sunyoto, Danang. 2014. Konsep Dasar Riset Pemasaran dan Perilaku Konsumen. Cetakan ke-2. Yogyakarta: CAPS (Center for Academic PublishingService).
Sugiyono. 2010. Metode Penelitian Pendidikan Pendekatan Kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta
Suliyanto. 2010. Studi Kelayakan Bisnis. Yogyakarta : CV Andi Offset
Rainaldo M., Wibawa BM., dan Rahmawati Y. ‘Analisis Business Model Canvas pada Operator Jasa Online Ride-Sharing (Studi Kasus Uber di Indonesia)’, Jurnal Sains dan Seni ITS Vol. 6, No. 2.
Rothaermel, F. T. 2017. Strategic Management, 3rd Edition. New York: McGraw-Hill Education.
Wibhawa, A. 2013. “Studi Kelayakan Peningkatan Kapasitas Produksi di PT Logamindo Sarimulia Sidoarjo”, Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 2 No 1
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Putu Selviani
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
NHJ is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Articles in this journal are Open Access articles published under the Creative Commons CC BY-NC-SA License This license permits use, distribution and reproduction in any medium for non-commercial purposes only, provided the original work and source is properly cited.
Any derivative of the original must be distributed under the same license as the original.