IMPLEMENTATION OF DIGITAL MARKETING MANAGEMENT AND TECHNOLOGY LITERACY TO BUILD PERSONAL BRANDING OF SATYAGAMA UNIVERSITY STUDENTS

Didi Sukardi; Rahmatullah Rahmatullah; I Nyoman Suri Adnyana; Murdiyono Murdiyono

doi:10.59003/nhj.v2i7.2072

IMPLEMENTATION OF DIGITAL MARKETING MANAGEMENT AND TECHNOLOGY LITERACY TO BUILD PERSONAL BRANDING OF SATYAGAMA UNIVERSITY STUDENTS

Authors

Didi Sukardi Universitas Satyagama
Rahmatullah Rahmatullah Universitas Satyagama
I Nyoman Suri Adnyana Universitas Satyagama
Murdiyono Murdiyono Universitas Satyagama

DOI:

https://doi.org/10.59003/nhj.v2i7.2072

Keywords:

Digital Marketing Management, Technology Literacy, Personal Branding, Social Media, Students

Abstract

The development of digital technology encourages students to utilize social media as a means of building a professional personal brand. This study aims to analyze the implementation of digital marketing management and technological literacy in shaping the self-image of Satyagama University students in the digital era. The research method used a quantitative approach through the distribution of questionnaires to active students at Satyagama University who use social media for communication and self-promotion. The results show that technological literacy skills and an understanding of digital marketing have a positive influence on students' ability to build a creative, professional, and competitive personal brand.

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References

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Published

2022-12-05

How to Cite

Didi Sukardi, Rahmatullah, R., I Nyoman Suri Adnyana, & Murdiyono, M. (2022). IMPLEMENTATION OF DIGITAL MARKETING MANAGEMENT AND TECHNOLOGY LITERACY TO BUILD PERSONAL BRANDING OF SATYAGAMA UNIVERSITY STUDENTS. Nusantara Hasana Journal, 2(7), 314–316. https://doi.org/10.59003/nhj.v2i7.2072

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Issue

Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022

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Articles

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