PENGARUH KESADARAN HALAL DAN RELIGIUSITAS TERHADAP KEPUTUSAN KONSUMEN PADA KLINIK KECANTIKAN MUSLIMAH

Agatha Christy Situru

doi:10.59003/nhj.v4i12.1419

Authors

Agatha Christy Situru Universitas Khairun, Ternate, Maluku Utara

DOI:

https://doi.org/10.59003/nhj.v4i12.1419

Keywords:

Islamic Branding; Price; Promotion; Purchase Decision

Abstract

The growing variety of beauty products is an advantage for consumers because they have many alternative choices to choose from. This makes it necessary for beauty clinics to read consumer desires in order to have loyal customers. The aim of this research is to determine the positive influence of halal awareness and religiosity on consumer decisions in choosing a Muslim beauty clinic. This research is quantitative research using a survey method. The population in this study were female consumers who were in Trenggalek Regency, East Java and had used Muslimah beauty clinic products and services. The sampling technique used a purposive sampling method with a sample size of 150 people. The results of this study indicate that halal awareness and religiosity have a positive influence on consumer decisions in choosing a Muslim beauty clinic. These results confirm that halal awareness is an important factor for Muslim consumers to evaluate products and convince them of the quality of the products being sold. In addition, with the large diversity of beauty products available, companies must pay attention to the value of religiosity as part of measuring a person's Islamic faith and contribute to determining purchasing decisions.

Downloads

Download data is not yet available.

References

Adiba, F. A., Sebrina, C. N., Aulia, S. R., Supriatna, A., & Cahyanto, T. (2023). Analisis Tingkat Pengetahuan dan Kesadaran Konsumsi Pangan Halal Pada Mahasiswa Biologi Uin Sunan Gunung Djati Bandung. Indonesia Journal of Halal, 6 (2), 65-74.

Ajzen, Fishben. (1988). Attitudes, Personality, and Behavior. Chicago: Dorsey Press.

Alim. (2018). Pengaruh persepsi label halal dan kualitas produk terhadap keputusan pembelian produk fesyen muslim (survei pada pelanggan produk zoya muslim di Kota Malang). Jurnal Administrasi Bisnis, 62 (1).

Allport, G. W. (1950). The individual and his religion: A psychological interpretation.

Almi, S. N., & Rahmi, E. (2020). Pengaruh Digital Literacy terhadap Kesiapan Berwirausaha di Era-digital Mahasiswa Fakultas Ekonomi Universitas Negeri Padang. Jurnal Ecogen, 3 (2), 242.

Amalia, R., & Rozza. (2022). Analisis Pengaruh Halal Awareness, Religiusitas, Gaya Hidup, dan Viral Marketing terhadap Keputusan Pembelian Produk Skincare dan Kosmetik Halal (Studi pada generasi Z di DKI Jakarta). Account, 9 (2), 1680–1690.

Amarul, A., & Supriatna, Y. (2023). Kesadaran Masyarakat tentang Label Halal dalam Mempengaruhi Minat Beli Konsumen di Kota Serang. Jurnal Manajemen Perusahaan, 1 (2), 53–60.

Arviana, P. (2020). Pengaruh Religiusitas dan Label Halal terhadap Keputusan Pembelian pada Produk Daging Olahan (Studi pada Konsumen Muslim Nadia Food Supplies Makassar.

Cupian, C., Meilasari, K., & Noven, S. A. (2023). Pengaruh Sertfikasi Halal, Kesadaran Halal dan Bahan Makanan terhadap Minat Beli Produk Makanan Halal (Studi Kasus Masyarakat Muslim di Kota Banjar). Jurnal Ilmiah Ekonomi Islam, 9 (01), 135–142.

Efendi. (2020a). The Effect of Halal Certification, Halal Awareness and Product Knowledge on Purchase Desicions for Halal Fashion Products. Journal of Digital Marketing and Halal Industry, 2, 2, 148.

Efendi, A. (2020b). Pengaruh Sertifikasi Halal, Kesadaran Halal dan Produk Pengetahuan tentang Keputusan Pembelian Produk Halal Fashion. Jurnal Pemasaran Digital dan Industri Halal, 2 (2), 145–154.

Esa, I., & Mas’ud, F. (2021). Pengaruh faktor Kesadaran Halal, Harga, Pelayanan dan Religiusitas terhadap Keputusan Pembelian Orichick di Kota Semarang. Liquidity, 10 (2), 147–160.

Fani Firmansyah dan Puji. (2016). Religiusitas, Lingkungan dan Pembelian Green Product Pada Konsumen Generasi Z.

Firdaus, S., Ramdan, A. M., & Jhoansyah, D. (2022). Analisis Religiusitas dan Kesadaran Halal Terhadap Keputusan Pembelian Korean Food di Kota Sukabumi. Management Studies and Entrepreneurship Journal, 3 (3), 1579.

Gundlach, Michael J. (2003). The decision to blow the whistle: A social information processing framework.” Academy of Management Review, 28 (1), 107–123.

Irsyad Arkan, & Anik Lestari Andjarwati. (2022). Pengaruh Label Halal dan Religiusitas terhadap Keputusan Pembelian Indomie. Majalah Ekonomi, 27 (1), 63–71.

Ismail, M. I., Sova, M., & Limakrisna, N. (2022). Effect of Halal Labels, Brands, and Prices on Over the Counter Drugs Purchase Decision in West Java Province During Covid-19. Dinasti International Journal of Management Science, 3 (3), 508–524.

Juniwati. (2019). Kesadaran Halal dan Religiusitas Individu dalam Keputusan Pembelian Makanan. Universitas Tanjungpura, 141–156.

Meliani, A., Kosim, A. M., & Hakiem, H. (2021). Pengaruh Religiusitas, Gaya Hidup, dan Harga terhadap Keputusan Pembelian Produk Busana Muslim di Marketplace. El- Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 2 (3), 174–186.

Muhammad Munir. (2019). Pengaruh Pengetahuan Halal, Kesadaran Halal (Halal Awareness) dan Label Halal Terhadap Keputusan Pembelian Produk Jamu Madura.

Musthofa, A., & Buhanudin, B. (2021). Konsumen Muslim: Pengetahuan Produk Halal dalam Keputusan Pembelian Makanan. El-Jizya : Jurnal Ekonomi Islam, 9 (1), 81–97.

Nora, L., & Minarti, N. S. (2016). The role of religiosity, lifestyle, attitude as determinant purchase intention. The 2nd International Multidisciplinary Conference 2016, 135–148.

Novita. (2022). Pengaruh Kesadaran Halal dan Sertifikasi Halal Terhadap Minat Membeli Produk Halal Pada Masa Pandemi Covid-19. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 3 (3).

Nuha, B. L., & Anwar, M. K. (2023). Pengaruh Gaya Hidup, Label Halal dan Kesadaran Halal terhadap Keputusan Pembelian pada Coffee Shop. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6 (2), 1118–1127.

Nur. (2021). Dampak Kesadaran, Gaya Hidup, dan Sertifikasi Halal terhadap Minat Beli Produk Pangan Halal UMKM di DKI Jakarta. El-Barka: Jurnal Ekonomi dan Bisnis Islam, 4 (2), 156–189.

Pambudi. (2018). Pengaruh Kesadaran Halal dan Sertifikasi Halal terhadap Minat Beli Produk Mie Instan (Studi pada Pemuda Muslim Bandarlampung). UniversitasLampung.

Park, H., & Blenkinsopp, J. (2009). Whistleblowing as planned behavior - A survey of south korean police officers. Journal of Business Ethics, 85 (4), 545–556.

Pitri Nainggolan, N. (2024). The Influence of Promotion, Brand Image and Online Customer Review on Purchasing Decisions Avoskin Skincare Products in Batam City. 5 (1), 218–225.

Pratiwi, D. P., & Falahi, A. (2023). Pengaruh Sertifikasi Halal dan Kesadaran Halal Terhadap Keputusan Pembelian Produk Kosmetik Wardah di Desa Bangun Rejo Tanjung Morawa. Jurnal Bisnis, Manajemen, dan Akuntansi, 10 (1), 1–13.

Rahmawati, Z. I., & Zakiy, M. (2023). The Effect of Halal Image, Price, and Promotion on Muslim Consumer Decisions at Muslimah Beauty Clinics. Jurnal Ekonomi Syariah, 8 (1), 53–63.

Sarah, S. F., & Artanti, Y. (2020). Pengaruh Religiusitas dan Kelompok Referensi terhadap Keputusan Pembelian. BISNIS : Jurnal Bisnis Dan Manajemen Islam, 8 (1), 37.

Weber, M. (2002). The Protestant Ethic and the Spirit of Capitalism: and other writings. Penguin.

Yunus. (2014). Muslim’s Purchase Intention towards Non-Muslim’s Halal Packaged Food Manufacturer. Procedia - Social and Behavioral Sciences, 130, 145–154.

Zap Beauty.inc. (2023). ZAP Beauty Index 2023, 1. ZAP Beauty, 1–36.